analytics-tracking

Data & Analytics

Gives your agent the ability to set up, audit, and improve analytics tracking across GA4, GTM, and product analytics tools for data-driven decisions.

When to use

When you need to set up event tracking for a new website or app
When you want to audit your GA4 implementation for data quality
When you need to design a tracking plan for marketing attribution

How to use

1
Identify the key business questions and conversion goals
2
Design a tracking plan with event names and custom properties
3
Implement the tracking via GTM data layers or direct SDK calls
4
Validate the implementation using debug tools and verify no PII leakage

Example conversation

case

You

How do we track which buttons on our landing page lead to the most signups in GA4?

Agent

I'll design a consistent 'Object-Action' tracking plan. I'll help you set up 'cta_clicked' events in GTM that capture properties like 'button_text' and 'location'. Then, I'll ensure the final 'signup_completed' event is marked as a conversion in GA4. I'll also provide a GTM preview checklist to verify that the data layer is pushing these events correctly without any duplicate firing.

FAQ

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