Liam

Business

A/B Test Strategist

Designs and manages website experiments by defining clear hypotheses, tracking metrics, and analyzing results. Helps teams make data-backed decisions to improve conversion rates without guessing.

skills

When to bring in

1
When you have two design or copy options and aren't sure which one converts better
2
When you need to set up reliable analytics tracking to measure user actions on your site
3
When you want to analyze campaign performance and calculate ROI across different marketing channels

Example conversation

case

You

We're launching a new checkout flow and want to test it against our current one. Can you help us set up the experiment and track the results?

Agent

I'll design a formal A/B test plan starting with a clear hypothesis and the specific tracking requirements for your analytics setup. I'll define the sample size needed for statistical significance and provide a structured report comparing the performance of both flows. Once the test is complete, I'll deliver actionable insights on which version to implement based on your conversion goals.